X X Photograper

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Today I made the decision to hand back my X and become an X X Photographer !

This was not an easy decision but the timing was about right for me and my business moving forward.

So what camera system will I be moving to you might all ask ! Well the truth is I am not going to be moving to any other system, I love the Fujifilm X System and the GFX and this will remain my brand of choice.

I never ever got paid by Fujifilm to say that the X System was great and always said I only said it was great because that was the way I felt about it. But there are plenty of people that did not believe me.  I can honestly say now that Fujifilm have never paid me to say the X system is great and from now on I will still be using what I feel is the right system for my workflow. I loved the X100 the day it was released and I have loved all the X Series cameras that I have used. Going back to basics when I moved over from Nikon and got the first X100 and XPro1 made me slow down and think and the sensors have always blown me away.  The XPro1 was and still is as much a game changer back then as the GFX is the game changer today. The fact that the exposure triangle is where you need it and the cameras just feel right in your hands will never change and the work I have produced with the X Series cameras speaks for itself. I can’t wait to see what Fujifilm bring us in the future.


Watching all the griping and moaning about the new XH1 from all the Nikon and Canon users on social media has made me laugh over the last couple of weeks. Fujifilm have come up with a camera that you all asked for ! So why all the moaning that its too big or the grip is not right or this and that ! It’s hard to read and pathetic at times. Photography is about the image and creating amazing images with the 6 inches behind the camera not the tech that goes in to it. Video is a whole new ballgame and Fujifilm are now improving in that field as well and in time I am sure will bring us an amazing camera for Video. I really do wish people would get on with creating great content with stills or video and be proud of the work they produce and get off social media moaning and running people and companies down.

I only own one camera that is not a Fujifilm camera and its a Canon 200D and this is my Vlogging camera and will remain my Vlogging camera until Fujifilm make a camera with an articulated screen that I can use to Vlog with.  I would use my X-T20 all the time for Video and Vlogging but its just takes me to long to set up, even though I prefer the images out of the X-T20 I love the ease of use of the 200D. I did use my X-70 for a while but the Rode Mic would get in the way of the flip up screen. I have used the X-T20 and the 200D side by side on some workshops and can say that the X-T20 images are always better, but the 200D is just a breeze to work with when filming yourself. Fingers crossed in the future Fujifilm with bring us a decent articulated screen and all my dreams will come true.


I have been so busy over the last few years I have hardly had any time to stop and think and even worse I have not been able to give the time I need to develop Fujiholics.  I sat down at the end of 2017 and decided I needed to make changes to my business plan to give more time to Fujiholics in 2018 / 2019 and also to concentrate on my own business and get back to making images I like and not images that people expect me to make.

I have three projects on the go this year and also need the time to concentrate on my own personal work.  The fear has always been that I would start to hate photography because I  would spend more time in the office and less time out taking photos and last year was very much 90% hard graft marketing and I hardly shot a thing.  So it’s time for change. I still love the photowalks and getting out and meeting people and I really do love all the Fujiholics what a great bunch of people and the community I believe is one of the best in the industry.

I have absolutely loved all my time with the Fujifilm UK team and the Fujifilm team around the world it’s honestly been some of the best moments of my Photography career.  I have never met such a passionate bunch of people in all my life, the team really do believe in the  X Series as much as we the users do and that makes them very special team.

I have lots and lots of plans for Fujiholics in the future and with the help of Richard Waine and my new Business Partner who will be revealed very soon I hope to bring all the Fujiholics some great new content and a few surprises.

So thank you to all the guys at Fujifilm you all know who you are and here is to an even more exciting future.


12 thoughts on “X X Photograper

    Warren Millar said:
    February 27, 2018 at 9:52 pm

    All the best mate, photograph what you love and im proud to be a part of “Fujiholics”

      matt6t6 responded:
      February 27, 2018 at 10:06 pm

      Thanks buddy and photographing what you love it what it’s all about. Fujiholics is the way forward 🙂

    Bluethumb Photography said:
    February 27, 2018 at 11:08 pm

    Wishing you every success moving forward mate!

      matt6t6 responded:
      February 27, 2018 at 11:24 pm

      Cheers Jim.

    Gareth Danks said:
    February 28, 2018 at 11:49 am

    Wow. Good luck Matt! 100% with you that fuji need a good vlog system. The video colours are a dream to shot with! 😊👍🏻📷

      matt6t6 responded:
      February 28, 2018 at 12:09 pm

      This is so true, the Fujifilm system is so good. The Canon has great focus and the screen we need. But the colours and feel out of camera are not the same and as consistent as Fujifilm.

    Graham Millett said:
    February 28, 2018 at 1:54 pm

    Good luck in whatever you do. Fujiholics Are Us!

      matt6t6 responded:
      February 28, 2018 at 3:16 pm

      Better than Toys are us lol

    jeremyoconnor55 said:
    March 1, 2018 at 12:00 am

    Look forward to working with you soon. Really enjoy being a Fujiholic

      matt6t6 responded:
      March 1, 2018 at 10:35 am

      Thanks buddy, we have lots of plans for the future. Yes be good to catch up.

    David Wilkinson said:
    March 1, 2018 at 10:28 pm

    Good luck Matt, hope it all goes well for the new venture.

      matt6t6 responded:
      March 1, 2018 at 10:31 pm

      Thanks buddy.

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